Posts Tagged ‘ car ’

CAR 2.0: What does the future hold for a monthly automotive magazine?

By Sam Burnett

There’s something quite exciting about a magazine. Not the work producing it, but the sitting down and reading it. The smell, the feel, the discovery of what’s inside;the knowledge of being part of something bigger, knowing that there are thousands of other people sat opening, smelling, exploring their magazine.

It’s also quite apt that as I pull together some thoughts for this article that Tim Pollard, associate editor of CAR magazine, blogs about the excitement of a magazine (Pollard 2010). I wanted to look at what the future might hold for a magazine like CAR, faced with the challenge of the digital age. The internet is onto 4G or 3.0 or 3D whatever new experience is out there waiting to be experienced, but what about the magazine? They print them more colourful, much glossier, filled with pictures, they tweak the designs and they fiddle about with fonts, but what does magazine 2.0 look like? Continue reading →

2010
06/10
CATEGORY
Automotive journalism
TAGS





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Television. Is it really enough anymore?

By Alex Kersten

In an age of the obese, violence obsessed and the iPad, it seems that television will no longer satisfy the needs of today’s ever-evolving society. With web television now offering such a vast array of specialist subjects, spending a daily average of five hours in front of the box just isn’t doing it for us anymore. So where are consumers turning to, to get their much needed fix?

For those with an interest in any given subject, the internet has precisely what the customer is after. The amount of people doing hard time in jail proves this point rather uncomfortably. With videos of violence, pornography and terrorism posted every second, it seems that the internet has no limits. It seems also that internet programmes have society well and truly in their grip, especially the younger, more malleable generations. According to a survey by YouGov, over half of 18 to 24 year-olds watch series online, compared with 12 per cent of those over 55. More than one-third of 18 to 24 year-olds also say they expect to watch more online TV in the future.

‘James Kennedy, of YouGov’s Media Consulting team, likens the growth of online TV to the way the music industry was ‘revolutionised’ through the advent of sites that allowed users to download tracks for free’ (www.bluhalo.com). Continue reading →

2010
06/10
CATEGORY
Automotive journalism
TAGS







1 comment