Posts Tagged ‘ magazines ’

CAR 2.0: What does the future hold for a monthly automotive magazine?

By Sam Burnett

There’s something quite exciting about a magazine. Not the work producing it, but the sitting down and reading it. The smell, the feel, the discovery of what’s inside;the knowledge of being part of something bigger, knowing that there are thousands of other people sat opening, smelling, exploring their magazine.

It’s also quite apt that as I pull together some thoughts for this article that Tim Pollard, associate editor of CAR magazine, blogs about the excitement of a magazine (Pollard 2010). I wanted to look at what the future might hold for a magazine like CAR, faced with the challenge of the digital age. The internet is onto 4G or 3.0 or 3D whatever new experience is out there waiting to be experienced, but what about the magazine? They print them more colourful, much glossier, filled with pictures, they tweak the designs and they fiddle about with fonts, but what does magazine 2.0 look like? Continue reading

The Heat of Combustion – How the car industry shot itself in the face

By Karl Berridge

Part one: “Oil”

For the last 100 years the car industry has quite rightly been concerned with selling vehicles.  Currently in the world today there are over 750 million cars (world ometers:2010) driving around and tooting their horns and it’s believed that figure will double within the next 30 years meaning  there will be over a billion people in the world all with the want and right to own a car.

This is a problem, there are no serious plans in any country to accommodate such an increase in vehicles and crucially the oil which powers them is finite. This is not to say the world will run out of oil, but it will run out of cheap oil as demand starts to outstrip supply. Once easily accessible and tradable oil reserves start to deplete; countries and oil companies will start to move into the mining and drilling of less accessible, unrefined oil. Alongside increased demand the price of oil will rise dramatically and have a disastrous effect on the global economy.  Gradually the price of oil will become economically unviable as the worlds dominate transport fuel. Currently the most optimistic resea Continue reading

Automotive Magazines and New Media

By Mark Rainford

Issues in today’s magazine industry

Printed media has seen a steady decline in circulation figures in recent years. On top of increasing numbers of people finding their news on the internet, the global recession also hit in 2008. “One of the major casualties of the recession has been the media itself,” said John Mair (2009:76). The rise of the internet is the primary reason for falling sales figures because people are able to choose the news they want to read and they can do it all without leaving their armchair. In addition they can find television programmes, music, videos and more online. The resultant content overload means shorter attention spans and a deadly war for easier and more effective ways of presenting information is raging on a daily basis.

However, despite the inevitable difficulties the magazines face it should be noted that the internet cannot replace the key qualities which make people purchase motoring magazines in the first place: reputation and access. The internet may promise information on almost anything in history but it doesn’t get people any closer to the supercars, group tests and breaking car news that they seek to find in magazines. For this reason the internet should not be seen as a problem for magazines but more of a change of direction (Dewdney and Ride 2006) and motoring magazines are already embracing the new technology and reaching out to an ever-increasing audience. Continue reading