Posts Tagged ‘ paywall ’

CAR 2.0: What does the future hold for a monthly automotive magazine?

By Sam Burnett

There’s something quite exciting about a magazine. Not the work producing it, but the sitting down and reading it. The smell, the feel, the discovery of what’s inside;the knowledge of being part of something bigger, knowing that there are thousands of other people sat opening, smelling, exploring their magazine.

It’s also quite apt that as I pull together some thoughts for this article that Tim Pollard, associate editor of CAR magazine, blogs about the excitement of a magazine (Pollard 2010). I wanted to look at what the future might hold for a magazine like CAR, faced with the challenge of the digital age. The internet is onto 4G or 3.0 or 3D whatever new experience is out there waiting to be experienced, but what about the magazine? They print them more colourful, much glossier, filled with pictures, they tweak the designs and they fiddle about with fonts, but what does magazine 2.0 look like? Continue reading

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