Posts Tagged ‘ journalism ’

Aston Martin: the power of PR within automotive journalism

By Mark Griffiths

For decades Journalism and PR have endured a chalk and cheese relationship: “There’s an essential tension that is caused by the constantly shifting balance of power- a classic love-hate relationship” (Barry, 2002, 60). Focusing on this delicate rapport, this paper explores the reporting of the 2009 Aston Martin Cygnet city car project and its reception within UK media. Contextualizing the use of Pr and media coverage shall also see me explore historical and contemporary examples within the automotive industry, ultimately emphasizing the interrelation of these two industries.

Like many young boys, Corgi’s Aston Martin DB5 with ejector seat was a favourite toy of mine. It represented everything an Aston Martin should be, cool, sophisticated and unlike a full size DB5, was affordable. The corgi DB5 helps convey many notions about Aston Martin and its successful alignment with the James Bond phenomenon. It also suggests its positive portrayal within the media, something we shall expand upon later. To begin we must look at the brand within recent contexts and changes of ownership. In turn we shall introduce the 2009 Cygnet city car project, exploring the influence of PR and media coverage whilst also interpreting how successful the venture has been juxtaposed to other mediated brand developments. Continue reading

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Television. Is it really enough anymore?

By Alex Kersten

In an age of the obese, violence obsessed and the iPad, it seems that television will no longer satisfy the needs of today’s ever-evolving society. With web television now offering such a vast array of specialist subjects, spending a daily average of five hours in front of the box just isn’t doing it for us anymore. So where are consumers turning to, to get their much needed fix?

For those with an interest in any given subject, the internet has precisely what the customer is after. The amount of people doing hard time in jail proves this point rather uncomfortably. With videos of violence, pornography and terrorism posted every second, it seems that the internet has no limits. It seems also that internet programmes have society well and truly in their grip, especially the younger, more malleable generations. According to a survey by YouGov, over half of 18 to 24 year-olds watch series online, compared with 12 per cent of those over 55. More than one-third of 18 to 24 year-olds also say they expect to watch more online TV in the future.

‘James Kennedy, of YouGov’s Media Consulting team, likens the growth of online TV to the way the music industry was ‘revolutionised’ through the advent of sites that allowed users to download tracks for free’ (www.bluhalo.com). Continue reading

Trading on Fear: A Critical Review of Media Influence on the Masses

By Jennifer Kealy

The principle function of this essay is the examination of how news construction creates a social strength within a community. A fundamental characteristic of that control is the production of fear and dread. The mass media play a crucial role in all aspects of our daily life (Hoynes 2003: 15). The industry’s influential ability goes far beyond communicating a report of public concern. It educates us about our world, which shapes how we communicate our opinions with each other (Hoynes 2003:15). As a result, it has a strong sociological significance embedded within our culture. The production practices have produced an organisational media machine driven by selective news sources promoting terror (Altheide 2002:32). The discourse of alarm is symbolic to the awareness of danger in our environment. This is known as the “problem frame and the production of fear” (Altheide 2002: 41). Through a qualitative content analysis of the past five years of news coverage within The Daily Mail revealed the increase of the word fear in the headline. The obtained data from Lexis/Nexis highlighted the change of news focus from drug related violence, to recent reports concerning the fear of terror attacks and the increase of  gun crime. This analysis suggests that the use of fear in the media may have a connotation on social control. This critique aims to investigate news implications to society domination. Continue reading

Automotive Magazines and New Media

By Mark Rainford

Issues in today’s magazine industry

Printed media has seen a steady decline in circulation figures in recent years. On top of increasing numbers of people finding their news on the internet, the global recession also hit in 2008. “One of the major casualties of the recession has been the media itself,” said John Mair (2009:76). The rise of the internet is the primary reason for falling sales figures because people are able to choose the news they want to read and they can do it all without leaving their armchair. In addition they can find television programmes, music, videos and more online. The resultant content overload means shorter attention spans and a deadly war for easier and more effective ways of presenting information is raging on a daily basis.

However, despite the inevitable difficulties the magazines face it should be noted that the internet cannot replace the key qualities which make people purchase motoring magazines in the first place: reputation and access. The internet may promise information on almost anything in history but it doesn’t get people any closer to the supercars, group tests and breaking car news that they seek to find in magazines. For this reason the internet should not be seen as a problem for magazines but more of a change of direction (Dewdney and Ride 2006) and motoring magazines are already embracing the new technology and reaching out to an ever-increasing audience. Continue reading