Posts Tagged ‘ iPad ’

CAR 2.0: What does the future hold for a monthly automotive magazine?

By Sam Burnett

There’s something quite exciting about a magazine. Not the work producing it, but the sitting down and reading it. The smell, the feel, the discovery of what’s inside;the knowledge of being part of something bigger, knowing that there are thousands of other people sat opening, smelling, exploring their magazine.

It’s also quite apt that as I pull together some thoughts for this article that Tim Pollard, associate editor of CAR magazine, blogs about the excitement of a magazine (Pollard 2010). I wanted to look at what the future might hold for a magazine like CAR, faced with the challenge of the digital age. The internet is onto 4G or 3.0 or 3D whatever new experience is out there waiting to be experienced, but what about the magazine? They print them more colourful, much glossier, filled with pictures, they tweak the designs and they fiddle about with fonts, but what does magazine 2.0 look like? Continue reading

Television. Is it really enough anymore?

By Alex Kersten

In an age of the obese, violence obsessed and the iPad, it seems that television will no longer satisfy the needs of today’s ever-evolving society. With web television now offering such a vast array of specialist subjects, spending a daily average of five hours in front of the box just isn’t doing it for us anymore. So where are consumers turning to, to get their much needed fix?

For those with an interest in any given subject, the internet has precisely what the customer is after. The amount of people doing hard time in jail proves this point rather uncomfortably. With videos of violence, pornography and terrorism posted every second, it seems that the internet has no limits. It seems also that internet programmes have society well and truly in their grip, especially the younger, more malleable generations. According to a survey by YouGov, over half of 18 to 24 year-olds watch series online, compared with 12 per cent of those over 55. More than one-third of 18 to 24 year-olds also say they expect to watch more online TV in the future.

‘James Kennedy, of YouGov’s Media Consulting team, likens the growth of online TV to the way the music industry was ‘revolutionised’ through the advent of sites that allowed users to download tracks for free’ (www.bluhalo.com). Continue reading

Automotive Magazines and New Media

By Mark Rainford

Issues in today’s magazine industry

Printed media has seen a steady decline in circulation figures in recent years. On top of increasing numbers of people finding their news on the internet, the global recession also hit in 2008. “One of the major casualties of the recession has been the media itself,” said John Mair (2009:76). The rise of the internet is the primary reason for falling sales figures because people are able to choose the news they want to read and they can do it all without leaving their armchair. In addition they can find television programmes, music, videos and more online. The resultant content overload means shorter attention spans and a deadly war for easier and more effective ways of presenting information is raging on a daily basis.

However, despite the inevitable difficulties the magazines face it should be noted that the internet cannot replace the key qualities which make people purchase motoring magazines in the first place: reputation and access. The internet may promise information on almost anything in history but it doesn’t get people any closer to the supercars, group tests and breaking car news that they seek to find in magazines. For this reason the internet should not be seen as a problem for magazines but more of a change of direction (Dewdney and Ride 2006) and motoring magazines are already embracing the new technology and reaching out to an ever-increasing audience. Continue reading